The Work
Speaks.
Distinct industries. One discipline — consistent, well-produced content built to grow real audiences and deliver measurable results.
Southwest United Soccer Club
Club content and branding refresh
Client · Soccer Club / Sports
Featured work
Club content and branding refresh
Client overview
Southwest United is one of Canada's fastest-growing youth soccer clubs. We partnered with the club to rebuild their digital identity and run an always-on content engine across game days, player features, and announcements.
The challenge
A 5-team club scaled to 30+ teams with no unified digital presence and a brand that no longer matched the scale of the organization.
Services provided
- Content Creation
- Social Media Management
- Branding
- Photography
- Short-form Video
Game Photos
Event photography, match coverage, and club atmosphere.
Social Media Graphics
Player announcements, coach features, matchday graphics, and templates.
Reels & Video Content
Short-form video built for reach, retention, and engagement.
Results
- 2.5M+ total views across platforms
- 500K+ monthly reach at peak
- Stronger sponsorship value and partner interest
- Unified visual identity across every team
Growth metrics
Total Views
0+
Monthly Reach
0+
Teams Supported
0+
"OTB helped turn SWU into more than a soccer club—it became a brand our players are proud to represent. The growth in engagement, visibility, and community connection speaks for itself."
Century 21 Melnychuk Real Estate Group
Helping one of the world's top performing real estate teams scale their digital presence.
Client · Real EstateClient overview
The Century 21 Melnychuk Group is one of the top-performing real estate teams in the world, and our role has been to help elevate their digital presence through consistent, high-quality content. Rather than simply posting content, our focus has been on building a recognizable brand identity, increasing visibility, and helping position both the team and its agents as trusted experts within their market.
The challenge
THE RESULT In less than 60 days, we helped increase their monthly social media reach from 13.3K views to over 80K views — creating a stronger online presence while showcasing the people behind the brand.
Services provided
- Social Media Strategy
- Content Planning
- Professional Photography
- Professional Videography
- Social Media Management
- Graphic Design Systems
- Personal Branding Content
- Educational Content Campaigns
- Testimonial Content Campaigns
- Listing & Sold Content
- Market Update Content
Social Media Graphics
Listing, sold, and milestone graphics built around the Melnychuk brand.
Reels & Video Content
Short-form video produced for reach, personal branding, and storytelling.
Results
- 300K+ total views across content
- Monthly reach grew from 13.3K to 80K+ in under 60 days
- 250+ content pieces produced
- Consistent content system implemented across the entire team
- Enhanced personal branding for individual agents
- Streamlined content production for a faster, more scalable marketing process
Growth metrics
Total Views
0+
Monthly Reach
0+
Content Pieces
0+
"OTB became a crucial part of scaling the Melnychuk Real Estate Group's Social Media. From day one the results & culture shift we aimed for, increased substantially, and continue to do so!"
Edmonton AC Milan Soccer Club
Sustaining a community club through consistent sports marketing
Client · Soccer Club / SportsClient overview
Edmonton AC Milan is a community-focused soccer club with programs across youth development, men's and women's soccer, futsal, and fan engagement. OTB Media helped strengthen the club's digital presence, improve communication, and support growth through consistent, professional sports marketing.
The challenge
The youth academy campaign was one of the most important parts of this project. The academy was close to failing due to low registration numbers, but after launching a focused marketing campaign, registrations picked up, the program stayed afloat, and the final results beat expectations.
Services provided
- Sports Marketing
- Social Media Management
- Content Creation
- Club Growth
Social Media Graphics
Matchday graphics, results, and branded fixtures.
Reels & Video Content
Matchday reels and highlights from the club.
Results
- 6K → 90K+ monthly viewers
- Helped revive and exceed expectations for the Spring/Summer 2026 Youth Academy campaign
- Built a consistent visual identity across club content
- Created a structured content system for game days, academy posts, and announcements
- Improved communication with parents and families through clearer ad messaging
- Highlighted both men's and women's teams through consistent matchday coverage
- Strengthened the club's digital presence and community connection
Growth metrics
Monthly Viewers — Before
0
Monthly Viewers — After
0+
Growth
0x
"This project was especially meaningful because the work directly supported a club that gives young players access to sport, mentorship, and opportunity. It showed how marketing in community sport can do more than create content — it can help sustain programs, build trust, and support real growth."