Edmonton AC Milan Soccer Club
Sustaining a community club through consistent sports marketing
Client · Soccer Club | SportsClient overview
Edmonton AC Milan is a community-focused soccer club with programs across youth development, men's and women's soccer, futsal, and fan engagement. OTB Media helped strengthen the club's digital presence, improve communication, and support growth through consistent, professional sports marketing.
The challenge
The youth academy campaign was one of the most important parts of this project. The academy was close to failing due to low registration numbers, but after launching a focused marketing campaign, registrations picked up, the program stayed afloat, and the final results beat expectations.
Services provided
- Sports Marketing
- Social Media Management
- Content Creation
- Club Growth
Social Media Graphics
Matchday graphics, results, and branded fixtures.
Reels & Video Content
Matchday reels and highlights from the club.
Results
- 500K+ total views across club content
- 200K+ monthly reach
- 250+ pieces of content created
- Youth Academy campaign exceeded registration expectations
- Consistent branding across men's, women's, youth & futsal
- Professional game day graphics and club identity
- Improved communication with players and parents
- Structured content system across all programs
Growth metrics
Total Views
0+
Monthly Reach
0+
Content Pieces
0+
"This project was especially meaningful because the work directly supported a club that gives young players access to sport, mentorship, and opportunity. It showed how marketing in community sport can do more than create content — it can help sustain programs, build trust, and support real growth."