Edmonton AC Milan Soccer Club
Sustaining a community club through consistent sports marketing
Client · Soccer Club / SportsClient overview
Edmonton AC Milan is a community-focused soccer club with programs across youth development, men's and women's soccer, futsal, and fan engagement. OTB Media helped strengthen the club's digital presence, improve communication, and support growth through consistent, professional sports marketing.
The challenge
The youth academy campaign was one of the most important parts of this project. The academy was close to failing due to low registration numbers, but after launching a focused marketing campaign, registrations picked up, the program stayed afloat, and the final results beat expectations.
Services provided
- Sports Marketing
- Social Media Management
- Content Creation
- Club Growth
Social Media Graphics
Matchday graphics, results, and branded fixtures.
Reels & Video Content
Matchday reels and highlights from the club.
Results
- 6K → 90K+ monthly viewers
- Helped revive and exceed expectations for the Spring/Summer 2026 Youth Academy campaign
- Built a consistent visual identity across club content
- Created a structured content system for game days, academy posts, and announcements
- Improved communication with parents and families through clearer ad messaging
- Highlighted both men's and women's teams through consistent matchday coverage
- Strengthened the club's digital presence and community connection
Growth metrics
Monthly Viewers — Before
0
Monthly Viewers — After
0+
Growth
0x
"This project was especially meaningful because the work directly supported a club that gives young players access to sport, mentorship, and opportunity. It showed how marketing in community sport can do more than create content — it can help sustain programs, build trust, and support real growth."